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This first definition machines that can do tasks that were traditionally in the realm of human beings.

HULME: There are two definitions of AI, and the more popular one is the weakest. in AI, so I guess IвЂ™ve been doing 19 yearsвЂ™ worth of activity in AI. I did my undergraduate in AI and my masterвЂ™s in AI, and my Ph.D. HULME: IвЂ™ve always been interested in what it means to be human, and in the nature of the universe. S+B: What drew you to artificial intelligence? In September 2018, Hulme sat down with strategy+ business in the cafeteria of SataliaвЂ™s shared offices to explain the artificial intelligence revolution and why there are no truly intelligent machines - yet. There, he entered UCL and the world of artificial intelligence. A girl Hulme met at age 16 came from London, and inspired him to move 250 miles south after finishing secondary school. Morecambe is famous not for computer science but for potted shrimp, a late British comedian (Eric Morecambe, who took the townвЂ™s name as his own),В and a very British playwright, Alan Bennett. The setting is a long way from Morecambe, a sleepy coastal resort town on the chilly northwestern coast of the United Kingdom, where Hulme, 38, grew up. Satalia,В a loose-knit operational hub, based inВ a trendy North London shared workspace, taps into a вЂњgig economyвЂќвЂ“style global talent network and offers flexibility and fun, with few if any layers of management. This organizational structure reflects what Hulme believes will become the prevailing model of successful corporations in the future. The company, with a staff of 30 that is expected to grow quickly in 2019, canвЂ™t attract talent through salaries alone, so it also relies on an innovative management concept. The increasingly competitive market for AI expertise is both a blessing and a curse for Satalia.

(Disclosure: PwC, which publishes strategy+ business, uses SataliaвЂ™s technology and is working with the company to develop an offering to take to mutual clients.) they include Tesco, DFS, and the British Broadcasting Corporation. SataliaвЂ™s clients are household names in the U.K. Not coincidentally, it is also the commercialization of HulmeвЂ™s research at University College London (UCL), where he is the director of the business analytics masterвЂ™s degree program. SataliaвЂ™s work is a leading example of what AI is currently good at. Misunderstanding AI, Hulme believes, can lead people toВ both overestimate its value and underestimate its impact. He sees a big information gap at the top of most companies - yet this is where technology investment decisions are made. Lately, Hulme has spent a good portion of his time explaining the ins and outs of artificial intelligence to other CEOs. In 2008, Daniel Hulme started Satalia, a company that uses data science, machine learning, and optimization (making the best use of resources) to build customized platforms that solve tough logistics problems involving products, services, and people.

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The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. A version of this article appeared in the Spring 2019 issue of strategy+business.

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